Business Intelligence Software Vendors - Applix

Applix

Applix made a major move in 2006 by acquiring Temtec and its Executive Viewer product set to bolster Applix's TM1 BI platform with more robust Web-based reporting, ad hoc query and dashboarding capabilities. This move plugged a significant hole in the Applix product strategy. The acquisition also added over 500 new customers to Applix's installed base and introduced a partnership with Microsoft, which acts as an OEM of Executive Viewer by incorporating it within Microsoft Dynamics (formerly Solomon). The technical strength of the TM1 platform stems from Applix's 64-bit in-memory architecture for faster data loads and query performance. Also, Turbo Integrator, which automates data integration tasks, provides Applix with a strong ease-of-use message that translates into rapid implementation for users. As a result, organizations typically give Applix high marks for customer satisfaction. Applix remains in the Niche Players quadrant primarily because it is typically deployed in use cases that are application specific. Most of Applix's recent growth derives from planning deployments. Few organizations have used Applix as the standard enterprise BI platform. Applix is rarely shortlisted in vendor selection exercises. And its overall sales strategy is less comprehensive than most vendors outside the Niche Players quadrant — both in terms of numbers of direct sales representatives and indirect partners.

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