21 January 2008

James Kobielus - Business Intelligence Market Trends 2008

James Kobielus

Principal analyst of data management at Washington, D.C.-based Current Analysis.

  • BI is quickly becoming SOA's crown jewel. The past year has seen a rash of headline-grabbing mergers and acquisitions in the BI arena. What's driving this recent industry consolidation -- which is sure to continue in 2008 --is growing vendor recognition that SOA suites cannot be considered feature-complete unless they incorporate a comprehensive range of BI features.
  • BI is evolving into tailored business analytics. Performance management (PM) is rapidly becoming a key competitive front in the BI wars. Without a doubt, we'll see further verticalization of product and service offerings by PM vendors in 2008, which will provide a necessary hedge against the inevitable creep of commoditization into such horizontal analytics segments as financial, human resources, sales and marketing, and supply chain management.
  • BI going truly real-time through complex event processing. Complex event processing (CEP) promises business agility through continuous correlation and visualization of multiple event-streams. However, CEP has heretofore been conspicuously missing from the mainstream BI arena. That will change in 2008, as most leading BI vendors start to partner with CEP pure-plays, or acquire them outright, in order to strengthen their support for real-time event-driven applications.
  • BI tools will be increasingly bundled with data warehouse appliances. More and more data warehouse vendors will pre-integrate BI solutions -- their own and/or those of their partners -- into appliances. Increasingly, data warehouse/BI appliances will be tailored, packaged, and priced for many market segments and deployment scenarios.
  • BI goes collaborative. In 2008 and beyond, we expect to see the BI, collaboration, and knowledge management segments converge. Likewise, we expect to see such interactive Web 2.0 technologies as AJAX, blogs, wikis, and social networking revolutionize the BI experience.
Source: For more information, please visit http://searchdatamanagement.techtarget.com/originalContent/0,289142,sid91_gci1286652,00.html

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