MicroStrategy BI Software - Customer Analysis Module

Business Intelligence Software : MicroStrategy Customer Analysis Module

MicroStrategy’s Customer Analysis Module, an application module for marketing and customer relationship management, provides more than 65 performance metrics and 40 key reports to help companies segment customers, monitor lifetime values, improve customer satisfaction, and drive profitability.

The Customer Analysis Module provides deep insight into customer behavior, enabling organizations to reduce attrition of high value customers, optimize customer profitability, and identify cross-sell opportunities. Incorporated into the design of this module are the best practices acquired from over 400 customer-centric implementations at leading organizations across the world.

Built on the MicroStrategy platform, the Customer Analysis Module has been designed so that organizations can accelerate customer relationship management initiatives by running packaged analytics directly against an existing customer warehouse or CRM operational system. The module can be easily modified and extended to meet additional reporting and data requirements.

Source: For more information on MicroStrategy Business Intelligence Software, check out http://www.microstrategy.com/Software/Applications/CAM/?CID=