20 March 2008

Why Companies Need Business Intelligence - Part 3



Business Intelligence Software Articles : Why Companies Need Business Intelligence - Part 3

Peep at the future

The current software trend is that of Software as a Service (SaaS) and BI tools are not immune to this trend. In addition, search and web collaboration are functionalities embedded in what vendors are calling the Business Intelligence 2.0 revolution.

Srivatsan cites the example of an emergency room doctor who could use search within BI to scour a broad set of data sources to find out how many instances of food poisoning have been reported in the past 24 hours, where people are affected, and determine common causes.

This real-time access to trustworthy data could help medical professionals spot and prevent widespread outbreak of food-related illnesses.

Companies can also look forward to more collaborative BI such as instant messenger BI where a sales team could have an IM discussion over a dashboard that shows sales performance below objectives, thereby speeding the process for establishing the next steps for addressing the situation.

Imagine being able to call upon BI tools to provide analysis of data as it comes in. This is, after all, what business managers want -- the ability to analyze and perform "what if" scenarios with data as it comes in from the field. No waiting for periods to close. What you have is the ability to make decisions at the right time, right place and in the right context.

Dijkxhoorn believes that true empowerment comes when every employee will have context specific access to BI. Likewise, at the executive level, forward looking information will become available for strategic decision-making, with results linked in to the Strategic KPI's of the company (beyond a simple dial on a dashboard).

Final advice

Gartner's vice president for research, Andreas Bitterer believes that business intelligence needs to be a continuous process for it to be of value. So stop thinking of it as a project.

Srivatsan: "Few organizations have a comprehensive enterprise BI strategy or clearly defined BI standards. Companies with a patchwork of disparate BI technologies are facing the consequences, including, rising deployment, maintenance and training costs, inconsistent information, and frustrated employees who cannot get timely answers to business questions.

By reducing the number of BI tools, companies can save money, have confidence in and control over business data, and give employees the information they need to do their jobs well, he adds.

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