SAS® Campaign Management for Telecommunications

Business Intelligence BI Software Solutions : SAS® Campaign Management for Telecommunications

As the telecommunications marketplace grows more competitive with each passing day, the need to establish and grow profitable customer relationships increases as well. Annual churn rates remain high and the cost of acquiring new customers rises all the time. To succeed, telecommunications companies must not only improve their ability to retain customers; they must find new ways to maximize customer profitability over the life of each customer relationship.

To accomplish these objectives, marketers require more precise segmentation and more frequent and sophisticated communications than ever before - communications that involve multiple stages and span multiple channels, from radio and television to direct mail, telemarketing, e-mail and the Web.

But technology limitations and the difficulties of gathering volumes of disparate customer data have frustrated marketers' ability to implement the complex, agile customer communication strategies that today's marketplace realities demand.

Given so many obstacles and such high stakes, how can you improve the efficiency of your marketing efforts and ensure that the right offer is reaching the right person at the right time?

By fully integrating SAS' powerful customer analytics with industry-leading campaign management technology, SAS Campaign Management for Telecommunications gives you a complete picture of your customers, automates complex marketing campaigns and increases their efficiency and profitability. Key features include:

Integration between pre-built telecommunications analytical models and campaign management processes.
Pre-built suggested campaigns that can be implemented as templates. .
In-depth campaign management functions that enable you to optimize campaigns and channels by automatically tracking each campaign element.
Integrated prioritization and scheduling for complex, multichannel, multistage campaigns.
Efficient selection, screening and filtering of internal and purchased contact lists without reliance on the IT group..
Coordination and optimization of outbound and inbound communications over multiple channels.
The ability to create, deliver and track high-volume, opt-in, personalized e-mail marketing campaigns.
Dynamic response handling to automatically update customer contact history, response tracking and analytical processes.
Tracking of "hard" and "soft" responses recorded through conventional channels or e-media.
Automatic updates on customer contact history, response history and analytical results to the central customer data.

Comprehensive telecommunications intelligence
SAS Campaign Management for Telecommunications is just one component of SAS Telecommunications Intelligence Solutions, a suite of software and services that combines award-winning analytic and data warehousing technology with decades of industry experience. Through proven, pre-built processes, techniques and models, SAS Telecommunications Intelligence Solutions speed up both implementation and results – yielding significant returns within months, not years.

Source: Business Intelligence BI software SAS solution at sas.com