SAS in Visionaries Quadrant for Enterprise Marketing Management

Business Intelligence BI Software News : SAS in Visionaries Quadrant for Enterprise Marketing Management

SAS today announced it is positioned in the Visionaries quadrant of Gartner’s 2008 Magic Quadrant for Enterprise Marketing Management.1

"SAS enabled us to put together an excellent campaign management system for the DeutschlandCard,” said Dr. Clemens Schäffner, director of business intelligence and member of the board at DeutschlandCard GmbH. “With SAS’ Customer Intelligence solution, we’ve implemented a closed-loop marketing system that allows us to continually improve our customer communications – laying a solid foundation for the ongoing success of the DeutschlandCard.” DeutschlandCard is a multipartner bonus program launched in March 2008. It is operated by Arvato AG, a division of Bertelsmann AG.

“We continue to find that the breadth of SAS’ enterprise marketing management platform and our advanced analytics capabilities differentiate us from other vendors in this area,” said Jeff Levitan, general manager of SAS' Global Customer and Retail business. “And, in light of more conservative economic times, companies are putting more scrutiny in their decision making process to ensure that the investments they’re making in marketing technologies will make them smarter marketers, not just faster ones.”

In the past year SAS has seen a rise in interest in marketing campaign optimization and other advanced analytic marketing applications. “SAS customers are moving to the next level of marketing. They’ve mastered the closed-loop marketing process and now want to sharpen their targeting skills by optimizing marketing planning,” added Levitan.

An integrated suite of top-ranked marketing solutions
While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS software’s enterprise marketing management capabilities are part of the SAS Customer Intelligence suite that addresses campaign management, e-mail and mobile marketing, event-driven marketing, cross-campaign optimization, real-time decision making, marketing mix analysis, marketing performance management, Web analytics and customer experience analytics.

Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, U.S. Bank, Vodafone Australia and Wolters Kluwer.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted by the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1. Gartner, Inc. "Magic Quadrant for Enterprise Marketing Management" by Kimberly Collins and Adam Sarner, July 1, 2008

About SAS
SAS is the leader in business intelligence and analytical software and services. Customers at more than 44,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know®

Source: Business Intelligence BI SAS Software information at sas.com