SAS® Customer Profitability for Telecommunications

Business Intelligence BI Software : SAS® Customer Profitability for Telecommunications

In the telecommunications industry, 80 percent to 90 percent of your profits come from 20 percent to 40 percent of your customers. Unfortunately, traditional accounting methods don't reveal this type of information, and most telecommunications companies allocate indirect expenses to products or service lines using volume-based averages, which simply cannot deliver an accurate picture of what it costs to attract, service and retain at an individual customer level.

SAS Customer Profitability for Telecommunications enables you to accurately allocate costs at a far more granular level than traditional accounting methods. Using activity-based costing methodologies, the solution lets you attribute costs to specific work activities and then align those activity-based costs with customers, products, services, channels and price plans.

With detailed analysis across different subscriber attributes, SAS Customer Profitability for Telecommunications lets you accurately:

Understand the combinations of behavior, cost and revenue that are actually driving profitability.
Assess the cost to acquire and retain subscribers, and deliver services to them.
Recognize which profitability bands have the best cross-sell and up-sell propensity.
Develop demographic profiles of profitable and unprofitable subscribers.
See the movement of subscribers across profitability bands.

Comprehensive telecommunications intelligence

SAS Customer Profitability for Telecommunications is just one component of SAS Telecommunications Intelligence Solutions, a suite of software and services that combines award-winning analytic and data warehousing technology with decades of industry experience. Through proven, pre-built processes, techniques and models, SAS Telecommunications Intelligence Solutions speed up both implementation and results – yielding significant returns within months, not years.

Source: Business intelligence BI software SAS for telecommunications at sas.com