BI Solution : SAS® for Hospitality and Entertainment

Business Intelligence BI Software Solutions : SAS® for Hospitality and Entertainment

For the fast-growing and highly competitive hospitality and entertainment industries, sustaining top-line and bottom-line growth is everything. Hotels and entertainment companies are challenged with building the brand, tapping emerging markets that are reshaping world tourism, focusing on human assets and leveraging technology.

Hotels and entertainment companies need to maximize revenue from existing assets and investments, build customer value and sustain a reliable workforce. A number of business issues in particular present challenges for hospitality and entertainment providers:

Difficulty measuring total customer value
The number of siloed operational systems for reservations and ticketing, player tracking, property management, retail, entertainment, food and beverage, spas and other areas makes it hard to obtain a single customer view.

Inability to model customer preferences and behaviors
Accurately predicting which offers are most effective for particular guests ultimately builds customer loyalty. It is critical to make an impression on guests at every touch point to increase the frequency of visits and increase their spend per visit.

Ineffective targeting and promotions
Marketers need better ways to identify and address new market segments and understand which guests to target based on behavioral trends and potential value. They also need the ability to track customer communications and measure results to learn whether promotions are driving new business.

Incomplete demand forecasting and pricing optimization
Better inventory and pricing management requires visibility into customer-specific buying behavior, pricing history and performance. Many organizations also lack the ability to optimize pricing using methods that account for dynamic market conditions and profitability implications.

Difficulty acquiring and retaining a workforce that can consistently deliver superior service
Many hotel and entertainment executives agree that the one of the most challenging issues is employee retention. While some turnover is unavoidable – and perhaps even desirable in certain instances – voluntary separations carry a significant expense for the enterprise. What's more, voluntary separations inflict hidden costs, such as the impact on competitive advantage when turnover affects customer service.

Source: Business intelligence BI software, SAS solution for Hospitality and Entertainment at sas.com