John Hagerty - Vice president and research fellow at Boston-based advisory firm AMR Research.
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- Analytic applications will significantly increase in prominence. Historically, most of the attention in this market sector has focused on BI tools. Buyers increasingly demand information delivered to business users in the context of their role and job function within the organization. This will lead vendors to develop more and richer analytic applications either as standalone products or as dedicated parts of business process software.
- Recent mergers and acquisitions will further force the standardization issue. 2007 brought a sea change to BI and performance management (PM) markets, as Oracle bought Hyperion, SAP added Business Objects to the family, and IBM snagged Cognos. With power quickly moving into the hands of large application and platform providers, expect a flurry of activities that will resurrect the BI/PM standardization discussion as companies evaluate investments in strategic technology platforms.
- BI and PM will go pervasive. It's no longer an option to report and analyze metrics in isolation. Companies recognize the connections between operational performance and financial results, leading to an enterprise-wide as well as enterprise-deep plan of attack. But BI and PM also play important roles outside the four walls of the firm. We'll see the start of connecting the nodes in the extended value chain, applying analytics and intelligence from customers through suppliers.
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