Business intelligence market trends and expert forecasts for 2008 By Jeff Kelly, News Editor
The business intelligence (BI) market underwent some major changes in 2007: A slew of big-time acquisitions altered the vendor landscape dramatically; Microsoft claimed it was "changing the economics" of BI; and one city police department even used BI to fight crime. Here, our experts make sense of all the recent BI market action and predict what 2008 holds so you can better plan for the New Year.
William McKnight
Senior vice president of information management at East Hanover, New Jersey-based consulting firm Conversion Services International.
- As organizations round out their technology stack, most will chiefly consider business intelligence (BI) offerings from one of the mega-vendors already in their shop, such as SAP, Microsoft, IBM and Oracle. Each is approaching or already offers complete stacks not just for BI, but enterprise software as a whole. Expect to see a push by vendors to cross-sell their offerings with discounts and the lure of tool integration.
- Mastering master data in the operational environment will become a needed part of information management, starting in Fortune companies. The value proposition for MDM/CDI will become clearer as organizations begin using it to address problems with customers, products, parts, and other "lists" they struggle with having too many of and having too little data integrity with.
- Operational BI will continue to grow. Some of the most critical decisions are made in the operations of the business and need to be made as soon as possible. In some cases, this is programmatic change and in other cases it means facilitating the information flow to decision makers, and sometimes both.
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