BI Solutions : Price Plan Optimization

Business Intelligence BI Application Software : SAS Price Plan Optimization

Improve your pricing strategy with the power of predictive analytics

There’s a lot of pressure on service providers to hold on to market share while hitting top-line growth and bottom-line profitability targets. But the growing homogeneity of service coverage, the speed of technology innovations and the proliferation of price plan options have intensified competition. Customer price/value expectations are also on the rise, and the confusion created by the dozens or even hundreds of price plans offered by service providers can significantly erode customer satisfaction.

The key lies in a provider’s ability to optimally price product and service bundles. After all, customers who feel that they are getting the best value from their service providers have a higher degree of satisfaction and lower churn rates.

Source: Business Intelligence BI application software, sas solutions for telecommunication at sas.com